Case Studies: Broadcast Monitoring

Global News Service

End User
Global news service that provides video news reports to the world's leading broadcasters. With more than 80 locations globally, this service provides quality video coverage that powers newsrooms around the world.

Market Need
Monitor broadcasters' compliance to subscription agreements and receive timely reporting on usage of supplied news footage to gain a better understanding of the market.

Business Solution
Video watermarking, detection and near real-time reporting services for news video disseminated to broadcasters around the world enable organizations to determine which news stories are used by specific broadcasters. This provides customers with scientific evidence of what broadcast content is used, aiding in contract negotiations and the planning of marketing initiatives.

Real World Experience
Broadcast monitoring services based on video watermarking provide valuable media intelligence that allows broadcasters to improve news content and determine which stories generate the most interest in specific markets. The results can then be used as a marketing tool to determine the types of stories that should be fed to particular broadcasters, resulting in increased efficiency and higher ROI.